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Activation Built as Entertainment

Cricket shows, documentaries and docu-series for screen and stage.

Close of Play helps brands and rights holders turn cricket moments, matchdays, sponsorship activity and fan engagement into entertainment audiences choose to watch, attend and share.

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What we do

We turn cricket assets into watchable entertainment.

Cricket already has broadcasters, highlights, social clips, hospitality, sponsorship assets and player appearances. The opportunity is to turn those assets into shows and stories that create attention, participation, fan connection and commercial value.

Screen

Digital shows, YouTube formats, social extensions, rights-holder channels and owned distribution.

Stage

Live shows, venue screens, fan zones, hospitality, sponsor events and matchday entertainment.

Story

Documentaries, docu-series and premium long-form cricket storytelling for brands and rights holders.

What we sell

Three clear product lines.

Simple products for the two audiences that matter most: brands and cricket rights holders.

For brands, sponsors and agencies

Brand Shows

Turn sponsorship and activation into entertainment audiences choose to watch, attend and share.

For counties, venues, teams and tournaments

Rights Holder Shows

Improve fan engagement, matchday experience, sponsor value and owned-channel output.

For brands and rights holders

Documentaries / Docu-Series

Beautifully shot long-form cricket storytelling for YouTube, owned channels and partner distribution.

Distribution

Built to travel.

Distribution is part of the value. Shows and documentaries can live across brand channels, rights-holder channels, venue screens, live stages, YouTube, COP YouTube and COP social channels.

Brand channels
Rights-holder channels
Venue screens
Live stages
YouTube
COP channels
Why Close of Play

Cricket credibility. Entertainment instinct. Owned audience.

Close of Play combines cricket credibility, broadcast experience, entertainment instinct, commercial understanding, access to talent, owned audience, speed and flexibility.

1M+
Organic views
100%
Organic growth
UK
Led cricket audience
S+G
Sanjay + Geraint
Commercial model

Simple, scalable revenue.

Revenue is built around show delivery, retained activity development, distribution value and repeatable IP.

1

Show Fee

Complete fee to create and deliver a show, documentary, docu-series or series of shows. Sponsorship is treated as part of the show fee where the show is funded or presented by a brand.

2

Retained Clients

Ongoing fee for development of activities outside core shows, including activation planning, opportunity development, commercial thinking and campaign ideas.

3

Distribution

Value attached to using COP YouTube and social channels alongside brand or rights-holder channels.

4

IP

Repeatable show formats, documentary series and entertainment structures that can be reused, licensed or sold.

Let’s build cricket entertainment audiences actually want to watch.

For brand shows, rights-holder shows, documentaries, docu-series, live formats and screen activations.

sanjay@zedalpha.co.uk →